Corporate Social Strategy : Stakeholder Engagement and Competitive Advantage.

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Shows how firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Husted, Bryan W.
Otros Autores: Allen, David Bruce
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Leiden : Cambridge University Press, 2010.
Temas:
Social responsibility of business.
Social entrepreneurship.
Social action > Economic aspects.
Strategic planning > Social aspects.
Entreprises > Responsabilité sociale.
Entrepreneuriat social.
Action sociale > Aspect économique.
Planification stratégique > Aspect social.
Social entrepreneurship
Social responsibility of business
Strategic planning > Social aspects
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Half-title; Title; Copyright; Dedication; Contents; Figures; Tables; Acknowledgments; 1 Introduction; The road to corporate social strategy; Defining corporate social strategy; Similarities and differences between social strategy and traditional strategy; Summary; Road map; Part I: Fundamentals; 2 Is corporate social strategy ethical?; 3 Theory of the firm and corporate social strategy; 4 How do we build corporate social strategy?; 5 Elements of successful corporate social strategy; Part II: The process of developing corporate social strategy; 6 Competitive environment.
  • 7 From stakeholder management to social strategy8 Resources and capabilities; 9 Organizational identity; Part III: Implementing social strategy; 10 Organizing for social strategy; 11 Corporate social strategy management and the multinational firm; 12 Measurement and evaluation; 13 The future of social strategy; Bibliography; Index.

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