Corporate Social Strategy : Stakeholder Engagement and Competitive Advantage.

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Shows how firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Husted, Bryan W.
Otros Autores: Allen, David Bruce
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Leiden : Cambridge University Press, 2010.
Temas:
Social responsibility of business.
Social entrepreneurship.
Social action > Economic aspects.
Strategic planning > Social aspects.
Entreprises > Responsabilité sociale.
Entrepreneuriat social.
Action sociale > Aspect économique.
Planification stratégique > Aspect social.
Social entrepreneurship
Social responsibility of business
Strategic planning > Social aspects
Acceso en línea:Texto completo
Descripción
Sumario:Shows how firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.
Descripción Física:1 online resource (364 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9780511858932
0511858930
0521197643
9780521197649
0521149630
9780521149631

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