Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor /

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"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learn...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McLeish, Barry, 1956-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2011.
Edición:2nd ed.
Temas:
Nonprofit organizations > Marketing.
Associations sans but lucratif > Marketing.
BUSINESS & ECONOMICS > Green Business.
Nonprofit organizations > Marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Successful Marketing Strategies for Nonprofit Organizations, Second Edition: Winning in the Age of the Elusive Donor; Contents; Preface; Acknowledgments; Part I: INTRODUCTION; Chapter 1: A New Way of Doing Business for the Nonprofit Organization; Chapter 2: The Development of a Marketing Strategy; Chapter 3: The Phased Strategic Marketing Plan; Part II: THE EXTERNAL ANALYSIS; Chapter 4: External Analysis: Client, Donor, Volunteer, and Competitor Research; Chapter 5: Researching Your Nonprofit Organization's Environment; Chapter 6: Competition and Internal Marketing Analysis.

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