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Data-driven marketing : the 15 metrics everyone in marketing should know /
"Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area."--Jacket.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley,
©2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Jeffery, Mark, |d 1965- |1 https://id.oclc.org/worldcat/entity/E39PCjtBrHtD8BD3fvXfxqyTVy | |
| 245 | 1 | 0 | |a Data-driven marketing : |b the 15 metrics everyone in marketing should know / |c Mark Jeffery. |
| 260 | |a Hoboken, N.J. : |b John Wiley, |c ©2010. | ||
| 300 | |a 1 online resource (xxi, 298 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know; CONTENTS; DOWNLOADABLE ROMI RESOURCES; ACKNOWLEDGMENTS; INTRODUCTION; Part I: Essentials; Chapter 1: The Marketing Divide; Chapter 2: Where Do You Start?; Chapter 3: The 10 Classical Marketing Metrics; Part II: 15 Metrics to Radically Improve Marketing Performance; Chapter 4: The Five Essential Nonfinancial Metrics; Chapter 5: Show Me the ROI!; Chapter 6: All Customers Are Not Equal; Chapter 7: From Clicks to Value with Internet Marketing Metrics; Part III: The Next Level; Chapter 8: Agile Marketing. | |
| 520 | 1 | |a "Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area."--Jacket. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Marketing |x Mathematical models. | |
| 650 | 0 | |a Marketing |v Case studies. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Marketing |x Modèles mathématiques. | |
| 650 | 6 | |a Marketing |v Études de cas. | |
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| 776 | 0 | 8 | |i Print version: |a Jeffery, Mark, 1965- |t Data-driven marketing. |d Hoboken, N.J. : Wiley, ©2010 |w (DLC) 2009035908 |
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