Data-driven marketing : the 15 metrics everyone in marketing should know /

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"Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area."--Jacket.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jeffery, Mark, 1965-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley, ©2010.
Temas:
Marketing research.
Marketing > Mathematical models.
Marketing > Case studies.
Marketing > Recherche.
Marketing > Modèles mathématiques.
Marketing > Études de cas.
BUSINESS & ECONOMICS > Marketing > Research.
Marketing
Marketing > Mathematical models
Marketing research
Effizienzmessung
Leistungskennzahl
Marketingaudit
marketing > mathématiques.
marketing > recherche évaluative.
marketing > modèle mathématique.
Case studies
Acceso en línea:Texto completo
Descripción
Sumario:"Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area."--Jacket.
Descripción Física:1 online resource (xxi, 298 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9780470595688
047059568X
9780470595695
0470595698
9780470595541
047059554X
9781119198666
1119198666

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