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The Marketisation of Higher Education and the Student as Consumer.
In recent years government policy in the UK has encouraged an expansion of Higher Education to increase participation with the express aim of creating a more educated workforce, capable of competing in international 'knowledge-based' economies. This expansion has led to competition between...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis Ltd.,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Book Cover; Title; Copyright; Contents; Illustrations; Notes on contributors; Acknowledgements; Chapter 1 Introduction to the marketisation of higher education and the student as consumer; Section 1 Marketisation of higher education in context; Chapter 2 The march of the market; Chapter 3 Markets, government, funding and the marketisation of UK higher education; Chapter 4 The marketised university: Defending the indefensible; Chapter 5 Adopting consumer time and the marketing of higher education.
- Chapter 6 Complexity theory
- an approach to assessment that can enhance learning and transform university managementSection 2 The marketised higher education institution; Chapter 7 Vision, values and international excellence: The 'products' that university mission statements sell to students; Chapter 8 From Accrington Stanley to academia? The use of league tables and student surveys to determine 'quality' in higher education; Chapter 9 Branding a university: adding real value or 'smoke and mirrors'?
- Chapter 10 Access agreements, widening participation and market positionality: enabling student choice?Chapter 11 'This place is not at all what I had expected': student demand for authentic Irish experiences in Irish Studies programmes; Chapter 12 The student as consumer: affordances and constraints in a transforming higher education environment; Section 3 Students, consumers and citizens; Chapter 13 The consumer metaphor versus the citizen metaphor: different sets of roles for students; Chapter 14 Constructing consumption: what media representations reveal about today's students.
- Chapter 15 A degree will make all your dreams come true: higher education as the management of consumer desiresChapter 16 How choice in higher education can create conservative learners; Chapter 17 Pedagogy of excess: an alternative political economy of student life; Conclusion; Chapter 18 Arguments, responsibility and what is to be done about marketisation; Chapter 19 A concluding message from the Vice-Chancellor of Poppleton University; Index.