The Marketisation of Higher Education and the Student as Consumer.

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In recent years government policy in the UK has encouraged an expansion of Higher Education to increase participation with the express aim of creating a more educated workforce, capable of competing in international 'knowledge-based' economies. This expansion has led to competition between...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Molesworth, Mike
Otros Autores: Scullion, Richard, Nixon, Elizabeth
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis Ltd., 2010.
Temas:
College students as consumers.
Education, Higher.
Marketing.
Education.
Students as consumers.
Étudiants (Consommateurs)
Enseignement supérieur.
higher education.
marketing.
Students as consumers
College students as consumers
Education
Education, Higher
Marketing
Great Britain.
Great Britain
Acceso en línea:Texto completo
Descripción
Sumario:In recent years government policy in the UK has encouraged an expansion of Higher Education to increase participation with the express aim of creating a more educated workforce, capable of competing in international 'knowledge-based' economies. This expansion has led to competition between Higher Education Institutions, where students are increasingly positioned as consumers and institutions are working to improve the extent to which they meet 'consumer demands'. A business mind-set is now in charge in UK Higher Education, forcing institutions to reassess the way they are managed and promoted.
Descripción Física:1 online resource (263 pages)
ISBN:9780203842829
0203842820

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