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Principles and Practice of Social Marketing : an International Perspective.
Theory and practice come together by combining the latest research with real-life examples of social marketing campaigns.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Leiden :
Cambridge University Press,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Donovan, Rob. | |
| 245 | 1 | 0 | |a Principles and Practice of Social Marketing : |b an International Perspective. |
| 260 | |a Leiden : |b Cambridge University Press, |c 2010. | ||
| 300 | |a 1 online resource (526 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; Half-title; Title; Copyright; Contents; Tables; Figures; Preface; Acknowledgements; 1 Social marketing and social change; 2 Principles of marketing; 3 Social marketing and the environment; 4 Advocacy and environmental change; 5 Principles of communication and persuasion; 6 Models of attitude and behaviour change; 7 Research and evaluation; 8 Ethical issues in social marketing; 9 The competition; 10 Segmentation and targeting; 11 The marketing mix; 12 Using media in social marketing; 13 Using sponsorship to achieve changes in people, places and policies. | |
| 505 | 8 | |a 14 Planning and developing social marketing campaigns and programmes15 Case study: the Act-Belong-Commit campaign promoting positive mental health; References; Index. | |
| 520 | |a Theory and practice come together by combining the latest research with real-life examples of social marketing campaigns. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Social marketing. | |
| 650 | 6 | |a Marketing social. | |
| 650 | 7 | |a Social marketing |2 fast | |
| 700 | 1 | |a Henley, Nadine. | |
| 758 | |i has work: |a Principles and practice of social marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGwGC8DCDMr4XG6RyhCcMX |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Donovan, Rob. |t Principles and Practice of Social Marketing : An International Perspective. |d Leiden : Cambridge University Press, ©2010 |z 9780521194501 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=581075 |z Texto completo |
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| 938 | |a YBP Library Services |b YANK |n 9246385 | ||
| 994 | |a 92 |b IZTAP | ||