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Principles and Practice of Social Marketing : an International Perspective.
Theory and practice come together by combining the latest research with real-life examples of social marketing campaigns.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Leiden :
Cambridge University Press,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Theory and practice come together by combining the latest research with real-life examples of social marketing campaigns. |
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| Descripción Física: | 1 online resource (526 pages) |
| ISBN: | 9780511908040 0511908040 |