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The survival of soap opera : transformations for a new media era /

The soap opera, one of US television's longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing number of women working outside the home and to an intensifying competition for viewers' attention from cable and the Internet. Yet,...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Ford, Sam, De Kosnik, Abigail, Harrington, C. Lee, 1964-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Jackson : University Press of Mississippi, ©2011.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:The soap opera, one of US television's longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing number of women working outside the home and to an intensifying competition for viewers' attention from cable and the Internet. Yet, soaps' influence has expanded, with serial narratives becoming commonplace on most primetime TV programmes. This book looks at the causes of their dwindling popularity, describes their impact on TV and new media culture, and gleans lessons from their complex history for 21st century media industries.
Descripción Física:1 online resource (x, 344 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781604737172
1604737174