Global business : positioning ventures ahead /

Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Czinkota, Michael R.
Otros Autores: Ronkainen, Ilkka A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 2011.
Temas:
Export marketing.
International trade.
Commerce international.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Export marketing
International trade
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The global imperative
  • Establishing the context
  • Doing your homework on global markets
  • Getting there with customers and suppliers
  • Creating a global presence
  • Making communication happen
  • Negotiating cultural chasms
  • Positioning the product and brand
  • Making money
  • Discovering and using trends in international business.

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