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Global business : positioning ventures ahead /
Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2011.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Czinkota, Michael R. | |
| 245 | 1 | 0 | |a Global business : |b positioning ventures ahead / |c Michael R. Czinkota, Ilkka A. Ronkainen. |
| 246 | 3 | 0 | |a Positioning ventures ahead |
| 260 | |a New York : |b Routledge, |c 2011. | ||
| 300 | |a 1 online resource (xviii, 250 pages) : |b illustrations, digital | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global presence -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business. | |
| 520 | |a Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a International trade. | |
| 650 | 6 | |a Commerce international. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Exports & Imports. |2 bisacsh | |
| 650 | 7 | |a Export marketing |2 fast | |
| 650 | 7 | |a International trade |2 fast | |
| 700 | 1 | |a Ronkainen, Ilkka A. | |
| 758 | |i has work: |a Global business (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGjky8TPMmv9jtVcGBtpCP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Czinkota, Michael R. |t Global business. |d New York : Routledge, 2011 |z 9780415801942 |w (DLC) 2009052412 |w (OCoLC)496282124 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=592946 |z Texto completo |
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