Global business : positioning ventures ahead /

Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Czinkota, Michael R.
Otros Autores: Ronkainen, Ilkka A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 2011.
Temas:
Export marketing.
International trade.
Commerce international.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Export marketing
International trade
Acceso en línea:Texto completo
Descripción
Sumario:Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas.
Descripción Física:1 online resource (xviii, 250 pages) : illustrations, digital
Bibliografía:Includes bibliographical references and index.
ISBN:9780203875100
0203875109

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