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The innovation playbook : a revolution in business excellence /
A complete roadmap to a revolution in business excellence founded on innovation. Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer conne...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | A complete roadmap to a revolution in business excellence founded on innovation. Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more.: Includes an abundance of anecdotes and examples of successful-and unsuccessful-innovation; Shares the 56 ways in ... |
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| Descripción Física: | 1 online resource (xi, 243 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 047063796X 9780470637968 9780470916872 0470916877 9780470916889 0470916885 9780470916896 0470916893 1282817094 9781282817098 |