Innovative marketing strategy : balancing commercial goal and corporate social responsibility /

Inaugural Address Innovative Marketing Strategies - Rural Perspectives Balancing Commercial Goal and Corporate Social Responsibility Innovative Marketing Strategy: Challenges & Opportunities (Background Material of the Seminar) Evolution in Agricultural Marketing in India Rural Marketing and Far...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Gupta, Kamal, Angadi, V. B., Das, M. R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mumbai [India] : Himalaya Pub. House, 2010.
Edición:1st ed.
Temas:
Marketing > Management.
Strategic planning.
Marketing > Gestion.
Planification stratégique.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing > Management
Strategic planning
Acceso en línea:Texto completo
Tabla de Contenidos:
  • COVER; CONTENTS; INAUGURAL ADDRESS; INNOVATIVE MARKETING STRATEGIES
  • RURAL PERSPECTIVES; BALANCING COMMERCIAL GOAL AND CORPORATE SOCIAL RESPONSIBILITY; INNOVATIVE MARKETING STRATEGY: CHALLENGES & OPPORTUNITIES (Background Material of the Seminar); EVOLUTION IN AGRICULTURAL MARKETING IN INDIA; RURAL MARKETING AND FARMER'S CLUBS; TEA MARKETING IS NO MORE A FASHIONABLE SLOGAN IN INDIA; VALUE CHAIN FINANCE IN AGRICULTURE: BUSINESS OPPORTUNITIES FOR FINANCIAL INSTITUTIONS; INNOVATIVE MARKETING MIX STRATEGIES
  • A RURAL PERSPECTIVE; RETAIL MARKETING; FROM FARM-TO-FORK-SOME CHALLENGES.
  • DOWN TO EARTH INNOVATION:THE KEY TO SUCCESS IN RURAL MARKETINGCURRENT AND INNOVATIVE MARKETING STRATEGIES FOR RURAL INDIA; MARKETING STRATEGIES TO RETAIN CUSTOMERS FOR SURVIVAL AND GROWTH; SULA WINES: BREAKING NEW GROUND WITH INOVATIVE MARKETING STRATEGIES; INNOVATIVE MARKETING STRATEGIES IN CURRENT BUSINESS ENVIRONMENT-A SPECIAL REFERENCE TO CELLULAR SERVICES PROVIDERS; CHANGING PROFILE OF BANKING DEVELOPMENT IN RURAL INDIA; INNOVATIVE MARKETING STRATEGIES FOR PRIVATE MEDICAL PRACTITIONERS
  • MUMBAI; EMPLOYEE EMPOWERMENT IN MALLS: THE INFLUENCE OF PERSONALITY VARIABLES.
  • SUCCESSFUL INNOVATIVE MARKETING STRATEGIESINNOVATIVE MARKETING STRATEGIES IN FERTILISER INDUSTRY; CORPORATE GOVERNANCE- AN INSIGHT; CONSUMER RESPONSE TO PRIVATE LABELS; HUMAN RESOURCE BRANDING; GOLD, OIL AND USD: A LINKAGE; CELLULAR SERVICE INDUSTRY IN INDIA-A NEED FOR INNOVATIVE MARKETING.

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