CSR strategies : corporate social responsibility for a competitive edge in emerging markets /
Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social resp...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Singapore ; Hoboken, NJ :
Wiley,
2010.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Title Page; Copyright Page; Dedication; Acknowledgements; Benefits of Corporate Social Responsibility; Corporations; The world and environment; Preface; NOTES; Introduction; PART 1
- STRATEGIES; Chapter 1
- CORPORATE SOCIAL RESPONSIBILITY, GOOD CORPORATE GOVERNANCE, AND ... ; Chapter 2
- A NEW PHENOMENON; Chapter 3
- THE FUNDAMENTALS AND EVOLUTION OF CSR; Chapter 4
- HOW TO OPTIMIZE CSR; Chapter 5
- WHY AND WHEN TO APPLY CSR ACTIVITIES; Chapter 6
- MANAGING, MONITORING, AND REPORTING; PART 2
- CASE STUDIES; NOTES; Case Study 1
- PT UNILEVER INDONESIA, Tbk.