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CSR strategies : corporate social responsibility for a competitive edge in emerging markets /

Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social resp...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sri Urip
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore ; Hoboken, NJ : Wiley, 2010.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a CSR strategies :  |b corporate social responsibility for a competitive edge in emerging markets /  |c Sri Urip. 
260 |a Singapore ;  |a Hoboken, NJ :  |b Wiley,  |c 2010. 
300 |a 1 online resource (xxviii, 211 pages) :  |b illustrations, maps 
336 |a text  |b txt  |2 rdacontent 
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504 |a Includes bibliographical references and index. 
520 |a Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge. To ensure sus. 
505 0 |a Title Page; Copyright Page; Dedication; Acknowledgements; Benefits of Corporate Social Responsibility; Corporations; The world and environment; Preface; NOTES; Introduction; PART 1 -- STRATEGIES; Chapter 1 -- CORPORATE SOCIAL RESPONSIBILITY, GOOD CORPORATE GOVERNANCE, AND ... ; Chapter 2 -- A NEW PHENOMENON; Chapter 3 -- THE FUNDAMENTALS AND EVOLUTION OF CSR; Chapter 4 -- HOW TO OPTIMIZE CSR; Chapter 5 -- WHY AND WHEN TO APPLY CSR ACTIVITIES; Chapter 6 -- MANAGING, MONITORING, AND REPORTING; PART 2 -- CASE STUDIES; NOTES; Case Study 1 -- PT UNILEVER INDONESIA, Tbk. 
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546 |a English. 
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650 0 |a Social responsibility of business  |z Developing countries. 
650 0 |a Social responsibility of business  |z Developing countries  |v Case studies. 
650 0 |a Corporate governance  |z Developing countries. 
650 0 |a Corporate governance  |z Developing countries  |v Case studies. 
650 0 |a Industrial management. 
650 0 |a Social responsibility of business. 
650 6 |a Gestion d'entreprise. 
650 6 |a Entreprises  |x Responsabilité sociale. 
650 7 |a BUSINESS & ECONOMICS  |x Development  |x Sustainable Development.  |2 bisacsh 
650 7 |a Industrial management  |2 fast 
650 7 |a Corporate governance  |2 fast 
650 7 |a Social responsibility of business  |2 fast 
651 7 |a Developing countries  |2 fast 
655 7 |a Case studies  |2 fast 
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776 0 8 |i Print version:  |a Urip, Sri.  |t CSR strategies.  |d Singapore ; Hoboken, NJ : Wiley, 2010  |z 9780470825204  |w (OCoLC)435422502 
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