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CSR strategies : corporate social responsibility for a competitive edge in emerging markets /
Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social resp...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Singapore ; Hoboken, NJ :
Wiley,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge. To ensure sus. |
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| Descripción Física: | 1 online resource (xxviii, 211 pages) : illustrations, maps |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781119199595 111919959X 9780470826287 0470826282 1282883607 9781282883604 0470826290 9780470826294 9786612883606 661288360X |