Encyclopaedia of brand equity management /

Management is a multidimensional discipline. A modern business chief executive needs a strong vision, energy and drive, in order to push and pull teams and the organisation forward. A strong and effectively communicated vision can prove to be impressive, stimulating and attractive for others and it...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Mohsin, Muhammad
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mumbai : Himalaya Pub. House, 2009.
Temas:
Branding (Marketing) > Encyclopedias.
Brand choice > Encyclopedias.
Brand name products > Encyclopedias.
Stratégie de marque > Encyclopédies.
Marques de commerce > Choix > Encyclopédies.
Produits de marque > Encyclopédies.
BUSINESS & ECONOMICS > Advertising & Promotion.
Brand choice
Brand name products
Branding (Marketing)
Encyclopedias
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Vol 1 COVER; CONTENTS; INTRODUCTION; FUNDAMENTAL ELEMENTS; BRANDS AND TRADEMARKS; MARKET TESTING; BIBLIOGRAPHY; Vol 2 COVER; CONTENTS; CONCEPT OF BRAND; BRAND AWARENESS; BRAND IMAGE; BRAND MANAGEMENT; BRAND LOYALTY; VALUES IN BRAND EQUITY; MARKETING COMMUNICATIONS; SIGNIFICANCE OF PACKAGING; BIBLIOGRAPHY; Vol 3 COVER; CONTENTS; DEVELOPMENT OF PRODUCT; FUNDAMENTAL ELEMENTS; BRANDS AND TRADEMARKS; MARKET TESTING; BIBLIOGRAPHY

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