Cargando…
Encyclopaedia of brand equity management /
Management is a multidimensional discipline. A modern business chief executive needs a strong vision, energy and drive, in order to push and pull teams and the organisation forward. A strong and effectively communicated vision can prove to be impressive, stimulating and attractive for others and it...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mumbai :
Himalaya Pub. House,
2009.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn681323305 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 101115s2009 ii obe 000 0 eng d | ||
| 040 | |a N$T |b eng |e pn |c N$T |d OCLCQ |d STF |d OCLCQ |d OCLCF |d YDXCP |d EBLCP |d DEBSZ |d OCLCQ |d ZCU |d MERUC |d ICG |d OCLCQ |d WYU |d DKC |d OCLCQ |d HS0 |d OCLCO |d OCLCQ |d OCLCO |d OCLCQ | ||
| 019 | |a 721193886 |a 752197552 |a 904227897 | ||
| 020 | |a 9781441662101 |q (electronic bk.) | ||
| 020 | |a 1441662103 |q (electronic bk.) | ||
| 020 | |a 9789350439296 | ||
| 020 | |a 9350439298 | ||
| 020 | |z 9788183188944 | ||
| 029 | 1 | |a AU@ |b 000048810247 | |
| 029 | 1 | |a DEBBG |b BV044147048 | |
| 029 | 1 | |a DEBSZ |b 396426743 | |
| 029 | 1 | |a DEBSZ |b 449201678 | |
| 035 | |a (OCoLC)681323305 |z (OCoLC)721193886 |z (OCoLC)752197552 |z (OCoLC)904227897 | ||
| 050 | 4 | |a HF5415.1255 |b .E53 2009eb | |
| 072 | 7 | |a BUS |x 002000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8/27 |2 22 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Encyclopaedia of brand equity management / |c edited by Muhammad Mohsin. |
| 246 | 3 | |a Encyclopedia of brand equity management | |
| 260 | |a Mumbai : |b Himalaya Pub. House, |c 2009. | ||
| 300 | |a 1 online resource (3 volumes) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Vol 1 COVER; CONTENTS; INTRODUCTION; FUNDAMENTAL ELEMENTS; BRANDS AND TRADEMARKS; MARKET TESTING; BIBLIOGRAPHY; Vol 2 COVER; CONTENTS; CONCEPT OF BRAND; BRAND AWARENESS; BRAND IMAGE; BRAND MANAGEMENT; BRAND LOYALTY; VALUES IN BRAND EQUITY; MARKETING COMMUNICATIONS; SIGNIFICANCE OF PACKAGING; BIBLIOGRAPHY; Vol 3 COVER; CONTENTS; DEVELOPMENT OF PRODUCT; FUNDAMENTAL ELEMENTS; BRANDS AND TRADEMARKS; MARKET TESTING; BIBLIOGRAPHY | |
| 520 | |a Management is a multidimensional discipline. A modern business chief executive needs a strong vision, energy and drive, in order to push and pull teams and the organisation forward. A strong and effectively communicated vision can prove to be impressive, stimulating and attractive for others and it is bound to further motivate them to achieve business goals and aspirations. In the wake of it, the measurement and management of the brand value has become a major issue for marketers and market researchers, over the past several decades. The concept of brand value and brand equity goes well beyond. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Branding (Marketing) |v Encyclopedias. | |
| 650 | 0 | |a Brand choice |v Encyclopedias. | |
| 650 | 0 | |a Brand name products |v Encyclopedias. | |
| 650 | 6 | |a Stratégie de marque |v Encyclopédies. | |
| 650 | 6 | |a Marques de commerce |x Choix |v Encyclopédies. | |
| 650 | 6 | |a Produits de marque |v Encyclopédies. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Brand choice |2 fast | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 655 | 7 | |a Encyclopedias |2 fast | |
| 700 | 1 | |a Mohsin, Muhammad. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=588096 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL588096 | ||
| 938 | |a EBSCOhost |b EBSC |n 327163 | ||
| 938 | |a YBP Library Services |b YANK |n 3541574 | ||
| 938 | |a YBP Library Services |b YANK |n 5049558 | ||
| 994 | |a 92 |b IZTAP | ||