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Qualitative research methods in public relations and marketing communications /
The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research appro...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Routledge/Taylor & Francis Group,
2011.
|
| Edición: | Second edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Daymon, Christine, |e author. | |
| 245 | 1 | 0 | |a Qualitative research methods in public relations and marketing communications / |c Christine Daymon and Immy Holloway. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a New York, NY : |b Routledge/Taylor & Francis Group, |c 2011. | |
| 300 | |a 1 online resource (xi, 397 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off. | |
| 520 | |a The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research approaches to achieve different research goals. | ||
| 588 | |a Description from online resource; title from electronic title page (Taylor & Francis, viewed September 12, 2019). | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Corporations |x Public relations |x Research |x Methodology. | |
| 650 | 0 | |a Public relations |x Research |x Methodology. | |
| 650 | 0 | |a Marketing research |x Methodology. | |
| 650 | 0 | |a Qualitative research. | |
| 650 | 6 | |a Sociétés |x Relations publiques |x Recherche |x Méthodologie. | |
| 650 | 6 | |a Relations publiques |x Recherche |x Méthodologie. | |
| 650 | 6 | |a Marketing |x Recherche |x Méthodologie. | |
| 650 | 6 | |a Recherche qualitative. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Marketing research |x Methodology |2 fast | |
| 650 | 7 | |a Qualitative research |2 fast | |
| 653 | |a Electronic books | ||
| 655 | 7 | |a dissertations. |2 aat | |
| 655 | 7 | |a Academic theses |2 fast | |
| 655 | 7 | |a Academic theses. |2 lcgft | |
| 655 | 7 | |a Thèses et écrits académiques. |2 rvmgf | |
| 700 | 1 | |a Holloway, Immy. | |
| 758 | |i has work: |a Qualitative research methods in public relations and marketing communications (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGF96yX8YVpkkxpCXmm3Yq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Daymon, Christine. |t Qualitative research methods in public relations and marketing communications. |b 2nd ed. |d New York, NY : Routledge, 2011 |z 9780415471176 |w (DLC) 2010004242 |w (OCoLC)430056958 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=574487 |z Texto completo |
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