Qualitative research methods in public relations and marketing communications /

The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research appro...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Daymon, Christine (Autor)
Otros Autores: Holloway, Immy
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Routledge/Taylor & Francis Group, 2011.
Edición:Second edition.
Temas:
Corporations > Public relations > Research > Methodology.
Public relations > Research > Methodology.
Marketing research > Methodology.
Qualitative research.
Sociétés > Relations publiques > Recherche > Méthodologie.
Relations publiques > Recherche > Méthodologie.
Marketing > Recherche > Méthodologie.
Recherche qualitative.
BUSINESS & ECONOMICS > Public Relations.
Marketing research > Methodology
Qualitative research
Electronic books
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Acceso en línea:Texto completo
Descripción
Sumario:The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research approaches to achieve different research goals.
Descripción Física:1 online resource (xi, 397 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9780415471176
0415471176
9780415471183
0415471184
0203846540
9780203846544

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