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Marketingziel Kundenbindung.

Der Wandel des unternehmerischen Umfeldes durch gesttigte Mrkte, verstrkten Wettbewerb, Austauschbarkeit von Produkten und Leistungen, erhhte Sparneigung und Kaufzurckhaltung der Konsumenten hat es erforderlich gemacht, durch gezielte Maßnahmen zu versuchen, dieser Entwicklung entgegenzuwirken. Als...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Sielhorst, Thomas vor der
Formato:	Electrónico eBook
Idioma:	Alemán
Publicado:	Hamburg : Diplomica Verlag, 2009.
Temas:	Customer loyalty. Consumer satisfaction. Customer relations. Business > Management. Consommateurs > Fidélité. Consommateurs > Satisfaction. Consumer satisfaction Customer loyalty Customer relations
Acceso en línea:	Texto completo

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