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Supermarket differentiation in the UK : a theoretical and empirical investigation.
This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate. E...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Diplomica Verlag,
2009.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Obitz, Cornelia. | |
| 245 | 1 | 0 | |a Supermarket differentiation in the UK : |b a theoretical and empirical investigation. |
| 260 | |b Diplomica Verlag, |c 2009. | ||
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| 505 | 0 | |a Supermarket differentiation in the UK; TABLE OF CONTENTS; LIST OF FIGURES; CHAPTER 1 INTRODUCTION; CHAPTER 2 SETTING THE SCENE; CHAPTER 3 LITERATURE REVIEW; CHAPTER 4 METHODOLOGY; CHAPTER 5 FINDINGS AND ANALYSES; CHAPTER 6 CONCLUSION; REFERENCES; Appendix. | |
| 520 | |a This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate. Especially the importance of differentiation is questioned in this book. It is examined whether differentiation is really essential for gaining competitive advantage. For a comprehensive and substantiated demonstration secondary theoreatical data and a study with primary data is used. With theories of. | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Supermarkets |z Great Britain. | |
| 650 | 0 | |a Product differentiation. | |
| 650 | 6 | |a Produits commerciaux |x Différenciation. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Commerce. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Sales & Selling |x General. |2 bisacsh | |
| 650 | 7 | |a Product differentiation |2 fast | |
| 650 | 7 | |a Supermarkets |2 fast | |
| 651 | 7 | |a Great Britain |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJdmp7p3cx8hpmJ8HvmTpP | |
| 758 | |i has work: |a Supermarket Differentiation in the Uk (Text) |1 https://id.oclc.org/worldcat/entity/E39PCXm6hTXXQGRqD9rb7cXt83 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Obitz, Cornelia. |t Supermarket differentiation in the UK : A theoretical and empirical investigation. |d : Diplomica Verlag, ©2009 |z 9783836670296 |
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