Supermarket differentiation in the UK : a theoretical and empirical investigation.

This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate. E...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Obitz, Cornelia
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Diplomica Verlag, 2009.
Temas:
Supermarkets > Great Britain.
Product differentiation.
Produits commerciaux > Différenciation.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
Product differentiation
Supermarkets
Great Britain
Acceso en línea:Texto completo
Descripción
Sumario:This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate. Especially the importance of differentiation is questioned in this book. It is examined whether differentiation is really essential for gaining competitive advantage. For a comprehensive and substantiated demonstration secondary theoreatical data and a study with primary data is used. With theories of.
Descripción Física:1 online resource (68 pages)
Bibliografía:Includes bibliographical references.
ISBN:9783836620291
3836620294

Ejemplares similares