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Blue Ocean Strategy for small and mid-sized companies in Germany : Development of a consulting approach.
Why does 'value innovation' play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Diplomica Verlag,
2008.
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| Temas: | |
| Acceso en línea: | Texto completo |