Cargando…
Blue Ocean Strategy for small and mid-sized companies in Germany : Development of a consulting approach.
Why does 'value innovation' play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Diplomica Verlag,
2008.
|
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Why does 'value innovation' play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called 'value innovation' |
|---|---|
| Descripción Física: | 1 online resource (85 pages) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9783836614771 3836614774 |