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The SAGE handbook of political advertising /
"The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similari...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores Corporativos: | , |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, Calif. :
SAGE Publications,
©2006.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Political advertising in international comparison / Christina Holtz-Bacha and Lynda Lee Kaid
- Methodologies for the study of political advertising / Anne Johnston
- Political advertising in the United States / Lynda Lee Kaid
- Political advertising in the United Kingdom / Margaret Scammell and Ana Inés Langer
- Election broadcasts in France / Lynda Lee Kaid and Nathalie Gagnère
- Political advertising in Spain and Portugal / Colleen Connolly-Ahern and Julio César Herrero
- From electoral propaganda to political advertising in Israel / Dan Caspi and Baruch Leshem
- Political advertising and democracy in Brazil / Mauro P. Porto
- Political advertising in Chile / Markus Moke
- Political advertising in Germany / Christina Holtz-Bacha
- Political advertising on television in the Nordic and Baltic states / Tom Moring
- Polispots in Greece : between partisanship and media logic / Athanassios N. Samaras and Stylianos Papathanassopoulos
- Sure to come, but temporarily delayed : The Netherlands in search of the political ad / Kees Brants
- TV political advertising in Italy : when politicians are afraid / Gianpietro Mazzoleni
- Political advertising in Mexico / José-Carlos Lozano
- Political advertising in Australia and New Zealand / Julianne Stewart
- Political advertising in Japan, South Korea, and Taiwan / Jinyoung Tak
- A spiral of post-Soviet cynicism : the first decade of political advertising in Russia / Sarah Oates
- Political communication and advertising in Poland / Wojciech Cwalina and Andrzej Falkowski
- Political advertising in Hungarian electoral communications / Jolán Róka
- Fifteen years of televised political advertising developments in Bulgaria / Lilia Raycheva
- Political advertising in a "new" democracy : the Czech Republic / Jan Jirák and Otakar Šoltys
- Persuading voters and political advertising in Turkey / Baki Can
- Political advertising in emerging democracies : the Philippines, Hong Kong, Singapore, Indonesia, and Malaysia / Lars Willnat and Annette Aw
- Deficient democracies, media pluralism, and political advertising in West Africa / Frank Wittmann and Baba Thiam
- Political advertising in South Africa / Ruth Teer-Tomaselli
- Television advertising and democratic systems around the world : a comparison of videostyle content and effects / Lynda Lee Kaid and Christina Holtz-Bacha.