Breakthrough nonprofit branding : seven principles for power extraordinary results /

"A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Daw, Jocelyne
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2011.
Colección:AFP/Wiley fund development series.
Temas:
Nonprofit organizations.
Branding (Marketing)
Advertising.
Associations sans but lucratif.
Stratégie de marque.
nonprofit organizations.
branding.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Nonprofit organizations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: The New Nonprofit Imperative
  • Chapter 1. From Traditional to Breakthrough Nonprofit Branding
  • Chapter 2. Principle One: Discover the Authentic Meaning of Your Brand
  • Chapter 3. Principle Two: Embed Brand Meaning across the Organization
  • Chapter 4. Principle Three: Rally Internal Brand Ambassadors; Chapter 5. Principle Four: Develop 360° Brand Communications
  • Chapter 6. Principle Five: Expand Your Brand by Mobilizing an External Community
  • Chapter 7. Principle Six: Cultivate Partners to Extend Your Brand Reach and Influence
  • Chapter 8. Principle Seven: Leverage Yor Brand for Alternative Revenue and Value
  • Conclusion: The Breakthrough Nonprofit Brand Journey
  • Appendices.

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