Cargando…

McLuhan : a guide for the perplexed /

Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gordon, W. Terrence, 1942-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Continuum, 2010.
Colección:Guides for the perplexed.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions. --From publisher's description.
Descripción Física:1 online resource (viii, 205 pages)
Bibliografía:Includes bibliographical references (pages 189-197) and index.
ISBN:9781441106209
1441106200
9781628928150
1628928158
9781441168948
144116894X
1282871080
9781282871083
9786612871085
6612871083