Mass communications and media studies : masscommedia /

1. Basic Concepts of Mass Communications 2. Media Overview 3. Media Selection, Planning, Scheduling & Strategy 4. Print Media 5. Electronic Media - TV 6. Electronic Media - Radio 7. Media of the New Millennium - Internet 8. Outdoor and Transit Media 9. Cellular Telephones 10. Cinema and Films 11...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chunawalla, S. A. (Shabbirbhai Abdulhusain), 1950-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mumbai : Himalaya Pub. House, 2010.
Edición:1st ed.
Temas:
Mass media > India.
Mass media.
Médias > Inde.
Médias.
mass media.
SOCIAL SCIENCE > Media Studies.
Mass media
India
Acceso en línea:Texto completo
Tabla de Contenidos:
  • COVER; CONTENTS; Basic Concepts of Mass Communications; Media Overview; Media Selection, Planning, Scheduling & Strategy; Print Media; Electronic Media
  • TV; Electronic Media
  • Radio; Media of the New Millennium
  • Internet; Outdoor and Transit Media; Cellular Telephones; Cinema and Films; Non-traditional Media; Print Production; TV Commercial/Film Production; Fundamentals of Computer Graphics; Production of Animation Films; Marketing Research; Public Relations; Media Personalities.

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