Cargando…
Mass communications and media studies : masscommedia /
1. Basic Concepts of Mass Communications 2. Media Overview 3. Media Selection, Planning, Scheduling & Strategy 4. Print Media 5. Electronic Media - TV 6. Electronic Media - Radio 7. Media of the New Millennium - Internet 8. Outdoor and Transit Media 9. Cellular Telephones 10. Cinema and Films 11...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mumbai :
Himalaya Pub. House,
2010.
|
| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | 1. Basic Concepts of Mass Communications 2. Media Overview 3. Media Selection, Planning, Scheduling & Strategy 4. Print Media 5. Electronic Media - TV 6. Electronic Media - Radio 7. Media of the New Millennium - Internet 8. Outdoor and Transit Media 9. Cellular Telephones 10. Cinema and Films 11. Non-traditional Media 12. Print Production 13. TV Commercial/Film Production 14. Fundamentals of Computer Graphics 15. Production of Animation Films 16. Marketing Research 17. Public Relations 18. Media Personalities. |
|---|---|
| Descripción Física: | 1 online resource (548 pages) : illustrations |
| ISBN: | 9781441678256 1441678255 1282804405 9781282804401 9789350440377 9350440377 |