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Perspectives on promotion and database marketing : the collected works of Robert C Blattberg /
Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by so...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Singapore :
World Scientific,
©2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Blattberg, Robert C., |d 1942- |1 https://id.oclc.org/worldcat/entity/E39PBJqVXFCK3PtMbGyMYpGWDq | |
| 245 | 1 | 0 | |a Perspectives on promotion and database marketing : |b the collected works of Robert C Blattberg / |c editor, Greg M Allenby. |
| 260 | |a Singapore : |b World Scientific, |c ©2010. | ||
| 300 | |a 1 online resource (xi, 316 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a pt. 1. Early Bob -- contributions to econometrics and marketing -- pt. 2. Statistical Bob -- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob -- contributions to sales promotions -- pt. 4. Big Bob -- Contributions that were industry-changing. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament to the genius of Robert Blattberg. The chapters in this book are organized into six parts. The first part, titled 'Early Bob', traces research which he completed during the first decade after he joined University of Chicago. The second part is titled. | ||
| 546 | |a English. | ||
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| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 600 | 1 | 0 | |a Blattberg, Robert C., |d 1942- |
| 600 | 1 | 7 | |a Blattberg, Robert C., |d 1942- |2 fast |
| 650 | 0 | |a Database marketing. | |
| 650 | 6 | |a Bases de données |x Marketing. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a Database marketing |2 fast | |
| 700 | 1 | |a Allenby, Greg M. |q (Greg Martin), |d 1956- |1 https://id.oclc.org/worldcat/entity/E39PBJtMtVjktcPqCkDPQ33fbd | |
| 776 | 0 | 8 | |i Print version: |a Blattberg, Robert C., 1942- |t Perspectives on promotion and database marketing. |d Singapore : World Scientific, ©2010 |z 9789814287050 |w (OCoLC)401148495 |
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