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Your Google game plan for success : increasing your web presence with Google AdWords, Analytics and Website Optimizer /

Get the most out of Google's trifecta of tools and optimize your Web presence!. Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing busi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Teixeira, Joe
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, IN : Wiley, ©2010.
Temas:
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer; About the Author; Contents at a Glance; Contents; Introduction; Part I: Getting Started; Chapter 1: What's Your Game Plan for Success?; Part II: Google AdWords; Chapter 2: Welcome to Google AdWords!; Chapter 3: Cost-per-Click Advertising; Chapter 4: Advanced Opportunities within Google AdWords; Chapter 5: AdWords Tools of the Trade; Chapter 6: Google AdWords: Analysis and Insights; Part III: Google Analytics; Chapter 7: Welcome to Google Analytics!