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Your Google game plan for success : increasing your web presence with Google AdWords, Analytics and Website Optimizer /
Get the most out of Google's trifecta of tools and optimize your Web presence!. Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing busi...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, IN :
Wiley,
©2010.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 100 | 1 | |a Teixeira, Joe. | |
| 245 | 1 | 0 | |a Your Google game plan for success : |b increasing your web presence with Google AdWords, Analytics and Website Optimizer / |c Joe Teixeira. |
| 260 | |a Indianapolis, IN : |b Wiley, |c ©2010. | ||
| 300 | |a 1 online resource (xxii, 434 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 505 | 0 | |a Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer; About the Author; Contents at a Glance; Contents; Introduction; Part I: Getting Started; Chapter 1: What's Your Game Plan for Success?; Part II: Google AdWords; Chapter 2: Welcome to Google AdWords!; Chapter 3: Cost-per-Click Advertising; Chapter 4: Advanced Opportunities within Google AdWords; Chapter 5: AdWords Tools of the Trade; Chapter 6: Google AdWords: Analysis and Insights; Part III: Google Analytics; Chapter 7: Welcome to Google Analytics! | |
| 520 | |a Get the most out of Google's trifecta of tools and optimize your Web presence!. Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age. Learn the basics of Google AdWords, Analytics, and Website Optimizer--and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 630 | 0 | 0 | |a Google AdWords. |
| 630 | 0 | 0 | |a Google Analytics. |
| 630 | 0 | 0 | |a Google Website Optimizer. |
| 630 | 0 | 7 | |a Google AdWords |2 fast |
| 630 | 0 | 7 | |a Google Analytics |2 fast |
| 650 | 0 | |a Internet searching |x Statistical services. | |
| 650 | 0 | |a Web usage mining |x Computer programs. | |
| 650 | 0 | |a Internet users |x Statistics |x Data processing. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Internet users |v Statistics |x Data processing. | |
| 650 | 6 | |a Recherche sur Internet |x Services statistiques. | |
| 650 | 6 | |a Analyse du comportement des internautes |x Logiciels. | |
| 650 | 6 | |a Internautes |v Statistiques |x Informatique. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Internautes |x Statistiques |x Informatique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Internet users |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Teixeira, Joe. |t Your Google game plan for success. |d Indianapolis, IN : Wiley, ©2010 |z 9780470641644 |w (OCoLC)567008125 |
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