The message matters : the economy and presidential campaigns /
The economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaigns start. But if it is true that "it's the economy, Stupid," why do incumbents in good economies s...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Princeton, N.J. :
Princeton University Press,
©2009.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Presidential campaigns
- How and why campaigns matter
- Context matters : a campaign typology
- The media disconnect : media and candidate messages
- The message matters : candidate-level tests of the theory
- The message matters : microlevel tests of the theory
- Candidates creating context.