Innovative solutions : what designers need to know for today's emerging markets /

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Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Chavan, Apala Lahiri, Prabhu, Girish V.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, FL : CRC Press, ©2011.
Temas:
Industrial management.
New products.
User-centered system design.
Cross-cultural studies.
Gestion d'entreprise.
Conception participative (Conception de systèmes)
Études transculturelles.
BUSINESS & ECONOMICS > Development > Business Development.
Cross-cultural studies
Industrial management
New products
User-centered system design
Acceso en línea:Texto completo
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Innovative solutions what designers need to know for today's emerging markets /
Publicado 2010
Texto completo
Electrónico eBook
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