Innovative solutions : what designers need to know for today's emerging markets /

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Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Chavan, Apala Lahiri, Prabhu, Girish V.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, FL : CRC Press, ©2011.
Temas:
Industrial management.
New products.
User-centered system design.
Cross-cultural studies.
Gestion d'entreprise.
Conception participative (Conception de systèmes)
Études transculturelles.
BUSINESS & ECONOMICS > Development > Business Development.
Cross-cultural studies
Industrial management
New products
User-centered system design
Acceso en línea:Texto completo
Tabla de Contenidos:
  • An introduction to emerging markets / Warren Greving
  • Key themes of working in emerging markets / Apala Lahiri Chavan
  • Aspects of innovation: research and technology / Beena Prabhu, Sarit Arora
  • Usage ecosystems: dynamics of emerging markets / G. Prabhu
  • Understanding users in emerging markets: what's different? / Apala Lahiri Chavan
  • Case study 1: Understanding Latin American users / Alvaro Diaz
  • Case study 2: HP gesture keyboard: input device for Indic scripts / Rahul Ajmera, Shekhar Borgaonkar
  • Case study 3: Haier innovative wine cooler for Chinese / Beena Prabhu
  • Case study 4: Adoption of mobile technologies in Mumbai slums / Joan Vinyets Rejon
  • Case study 5: Of multifunctional devices, privacy workarounds and neighbourhood service providers / Ashwini Asokan
  • Case study 6: A diary in three acts: designing for the next billion? (But what about researching the needs of the next billion?) / Mathivanan Rajendran, Mrinal Kanti Rai
  • Case study 7: Social music in India / Beena Prabhu, Susan Huotari.
  • Case study 8: Philanthropy by design: Chulha: healthy, indoor cooking / Simona Rocchi, Unmesh Kulkarni
  • Case study 9: Info Ladies: empowering remote rural areas with knowledge / Mosharrof Hossain, Forhad Uddin, Sarit Arora
  • Case study 10: Cultural effects of status and relationships in usability testing / Dr. Alvin W. Yeo
  • Interview 1: How did it all begin? A conversation with Roopa Purushothaman
  • Interview 2: Advertising, culture and emerging markets: a conversation with Ram Sehgal
  • Interview 3: Conversation with Tapan Parikh, a multicultural computer scientist who wanders the emerging markets
  • Interview 4: What you see is what you get? Not so for the ethnographer, says Steven Portigal
  • Interview 5: Dmitry Volkov on users, innovation, design and other things Russian
  • Interview 6: Darelle Van Greunen on the difference that design and innovation can make to users in an emerging country.

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