Innovative solutions : what designers need to know for today's emerging markets /

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Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Chavan, Apala Lahiri, Prabhu, Girish V.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, FL : CRC Press, ©2011.
Temas:
Industrial management.
New products.
User-centered system design.
Cross-cultural studies.
Gestion d'entreprise.
Conception participative (Conception de systèmes)
Études transculturelles.
BUSINESS & ECONOMICS > Development > Business Development.
Cross-cultural studies
Industrial management
New products
User-centered system design
Acceso en línea:Texto completo
Descripción
Sumario:Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers become additional challenges when establishing market shares in the developing world. Innovative Solutions: What Designers Need to Know for Today's Emerging Markets describes the landscape of these new markets and discusses research and design methodologies tailored to them. Local designers and res.
Descripción Física:1 online resource (xxv, 233 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781439810507
1439810508
1439810494
9781439810491

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