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Graph Design for the Eye and Mind.

Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kosslyn, Stephen M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Oxford University Press, USA, 2006.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Kosslyn, Stephen M. 
245 1 0 |a Graph Design for the Eye and Mind. 
260 |a Oxford :  |b Oxford University Press, USA,  |c 2006. 
300 |a 1 online resource (303 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
505 0 |a Contents; How to Use This Book; Chapter 1 Looking With the Eye and Mind; Chapter 2 Choosing a Graph Format; Chapter 3 Creating the Framework, Labels, and Title; Chapter 4 Creating Pie Graphs, Divided-Bar Graphs, and Visual Tables; Chapter 5 Creating Bar-Graph Variants; Chapter 6 Creating Line-Graph Variants and Scatterplots; Chapter 7 Creating Color, Filling, and Optional Components; Chapter 8 How People Lie With Graphs; Chapter 9 Beyond the Graph; Appendix 1 Elementary Statistics for Graphs; Appendix 2 Analyzing Graphics Programs; Appendix 3 Summary of Psychological Principles; References. 
505 8 |a Sources of Data and FiguresIndex. 
520 |a Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehen. 
588 0 |a Print version record. 
504 |a Sources of Data and FiguresIndex; A; B; C; D; E; F; G; H; I; K; L; M; O; P; Q; R; S; T; U; V; W; X; Z 
504 |a Includes bibliographical references and index. 
546 |a English. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Experimental design  |x Graphic methods. 
650 0 |a Graphic methods. 
650 0 |a Statistics  |x Graphic methods. 
650 6 |a Plan d'expérience  |x Méthodes graphiques. 
650 6 |a Méthodes graphiques. 
650 6 |a Statistique  |x Méthodes graphiques. 
650 7 |a graphs.  |2 aat 
650 7 |a Graphic methods  |2 fast 
650 7 |a Statistics  |x Graphic methods  |2 fast 
650 7 |a Mathematics.  |2 hilcc 
650 7 |a Physical Sciences & Mathematics.  |2 hilcc 
650 7 |a Elementary Mathematics & Arithmetic.  |2 hilcc 
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