Mission-based marketing : positioning your not-for-profit in an increasingly competitive world /

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A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing. Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Brinckerhoff, Peter C., 1952-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, Ã2010.
Edición:3rd ed.
Temas:
Nonprofit organizations > Marketing.
Marketing.
Marketing
Associations sans but lucratif > Marketing.
marketing.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Nonprofit organizations > Marketing
Acceso en línea:Texto completo

MARC

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100 1 |a Brinckerhoff, Peter C.,  |d 1952-  |1 https://id.oclc.org/worldcat/entity/E39PBJmty9RfPtgwP6q47Qmw4q 
245 1 0 |a Mission-based marketing :  |b positioning your not-for-profit in an increasingly competitive world /  |c Peter C. Brinckerhoff. 
250 |a 3rd ed. 
260 |a Hoboken, N.J. :  |b John Wiley & Sons,  |c Ã2010. 
300 |a 1 online resource (xiii, 242 pages :  |b bill 
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504 |a Includes bibliographical references and index. 
505 0 |a Mission-Based Marketing, Third Edition: Positioning Your Not-for-Profit in an Increasingly Competitive World; Contents; About the Author; Chapter 1: Introduction; Chapter 2: Marketing: A Key to Better Mission; Chapter 3: Being Mission Based and Market Driven; Chapter 4: Being Flexible and Innovating with the Market; Chapter 5: The Marketing Cycle for a Nonprofit; Chapter 6: Who Are Your Markets?; Chapter 7: Who Are Your Competitors?; Chapter 8: Asking Your Markets What They Want; Chapter 9: Better Marketing Materials; Chapter 10: Technology and Marketing. 
520 |a A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing. Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.: Includes new material on nonprofit websites, social networking a. 
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546 |a English. 
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650 0 |a Marketing. 
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650 6 |a Marketing. 
650 7 |a marketing.  |2 aat 
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650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Marketing  |2 fast 
650 7 |a Nonprofit organizations  |x Marketing  |2 fast 
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