Cargando…
Mission-based marketing : positioning your not-for-profit in an increasingly competitive world /
A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing. Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides th...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
Ã2010.
|
| Edición: | 3rd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing. Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.: Includes new material on nonprofit websites, social networking a. |
|---|---|
| Descripción Física: | 1 online resource (xiii, 242 pages : bill |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781118386019 1118386019 9780470889848 0470889845 9780470889855 0470889853 9780470889862 0470889861 1282773453 9781282773455 9786612773457 6612773456 |