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The great American blow-up : puffery in advertising and selling /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Madison, Wis. :
University of Wisconsin Press,
©1996.
|
| Edición: | Rev. ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- 1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me!
- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable
- 3. Puffery: Used Because It Works, Legalized Because It Doesn't
- 4. The Roots of Sellerism
- 5. Warranty: How Much Promise Do You Find in a Promise?
- 6. Misrepresentation: How Much Lying Do You Find in a Falsehood?
- 7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive
- 8. The Federal Trade Commission: Accelerating the Consumerist Trend
- 9. Reasonable Consumers or Other Consumers? How the FTC Decides
- 10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism
- 11. Additional Kinds of Puffery, Beginning with Obvious Falsity
- 12. Puffing with Social and Psychological Claims
- 13. Puffing with Literally Misdescriptive Names
- 14. Puffing with Mock-Ups
- 15. Puffery's Immunity Should Be Eliminated.