The handbook of online and social media research : tools and techniques for market researchers /

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"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Poynter, Ray
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex, U.K. : Wiley, 2010.
Temas:
Marketing research.
Social media.
Internet searching.
Social Media
Marketing > Recherche.
Médias sociaux.
Recherche sur Internet.
social media.
BUSINESS & ECONOMICS > Marketing > Research.
Internet searching
Marketing research
Social media
Acceso en línea:Texto completo
Tabla de Contenidos:
  • PART I Online Quantitative Survey Research
  • 1. Overview of Online Quantitative Research
  • 2. Web Survey Systems
  • 3. Designing Online Surveys
  • 4. Working with Panels and Databases
  • 5. Running an Online Survey and Summary
  • PART II Qualitative Research
  • 6. Overview of Online Qualitative Research
  • 7. Online Focus Groups
  • 8. Bulletin Board Groups and Parallel IDIs
  • 9. Other Online Qualitative Methods and Summary of Online Qualitative Research
  • PART III Social Media
  • 10. Participatory Blogs as Research Tools
  • 11. Online Research Communities/MROCs
  • 12. Blog and Buzz Mining
  • 13. Other Social Media Topics and Summary
  • PART IV Research Topics
  • 14. Specialist Research Areas
  • 15. Website Research
  • 16. Research Techniques and Approaches
  • 17. The Business of Market Research
  • PART V Breaking News!
  • 18. NewMR
  • 19. Trends and Innovations
  • 20. An Overview of Online and Social Media Research.

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