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Flexible Firm : the Design of Culture at Bang & Olufsen.
Bang & Olufsen, the famous Danish producer of high-end home electronics, is well known as an early exponent of value-based management: the idea that there should be consistency in what the organisation does, a certain continuity between what the company develops and sells, and the beliefs and pr...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Berghahn Books, Inc.,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Contents; Figures and Illustrations; Foreword; Acknowledgements; Chapter 1: Starting Fieldwork on 'The Farm'; Chapter 2: 'Reflexibility'
- the Methodology of Fieldwork Among Lay Ethnographers; Chapter 3: The Power of Culture; Chapter 4: Farm, Factory, Firm
- the Culture of Design and the Design of Culture; Chapter 5: Breakpoint: Metaphors of Change; Chapter 6: From 'Corporate Identity Components' to 'Fundamental Values'; Chapter 7: 'Brand Religion'
- and Voices of Heresy; Chapter 8: Working with Human Resources; Chapter 9: How to Do Things with Words.
- Chapter 10: The Social Significance of FlexibilityConclusion; Postscript; Appendix; References; Index.