Analyzing social media networks with NodeXL : insights from a connected world /

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"Businesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microsoft's NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant gr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hansen, Derek L.
Otros Autores: Schneiderman, Ben, Smith, Marc A., 1965-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington, MA : Morgan Kaufmann, ©2011.
Temas:
NodeXL.
NodeXL
Data mining > Computer programs.
Information visualization > Computer programs.
Webometrics > Computer programs.
Online social networks.
Exploration de données (Informatique) > Logiciels.
Visualisation de l'information > Logiciels.
Cybermétrie > Logiciels.
Réseaux sociaux (Internet)
COMPUTERS > Digital Media > General.
COMPUTERS > Web > User Generated Content.
COMPUTERS > Interactive & Multimedia.
COMPUTERS > Web > Site Design.
Information visualization > Computer programs
Online social networks
Electronic books.
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:"Businesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microsoft's NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. But it goes further than other SNA tools -- NodeXL was developed by a multidisciplinary team of experts that bring together information studies, computer science, sociology, human-computer interaction, and over 20 years of visual analytic theory and information visualization into a simple tool anyone can use. This makes NodeXL of interest not only to end-users but also to researchers and students studying visual and network analytics and their application in the real world. In Analyzing Social Media Networks with NodeXL, members of the NodeXL development team up provide readers with a thorough and practical guide for using the tool while also explaining the development behind each feature. Blending the theoretical with the practical, this book applies specific SNA instructions directly to NodeXL, but the theory behind the implementation can be applied to any SNA."--Resource description.
Descripción Física:1 online resource (xv, 284 pages) : color illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780123822307
0123822300
9781282738126
1282738127

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