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Choice-Based Conjoint Analysis : Models and Designs.

Disseminating information from researchers in various fields, this compilation presents the research themes, methods, and findings, making it a significant reference for design researchers and design practitioners interested in furthering understanding of design activity in real-world settings.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Raghavarao, Damaraju
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : CRC Press, 2010.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Choice-Based Conjoint Analysis :  |b Models and Designs. 
260 |a Hoboken :  |b CRC Press,  |c 2010. 
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337 |a computer  |b c  |2 rdamedia 
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505 0 |a Front cover; Contents; Preface; About the Authors; Chapter 1: Introduction; Chapter 2: Some Statistical Concepts; Chapter 3: Generic Designs; Chapter 4: Designs with Ordered Attributes; Chapter 5: Reducing Choice Set Sizes; Chapter 6: Availability (Cross-Effects) Designs; Chapter 7: Sequential Methods; Chapter 8: Mixture Designs; References; Index; Back cover. 
520 |a Disseminating information from researchers in various fields, this compilation presents the research themes, methods, and findings, making it a significant reference for design researchers and design practitioners interested in furthering understanding of design activity in real-world settings. 
588 0 |a Print version record. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Conjoint analysis (Marketing) 
650 0 |a Consumers' preferences. 
650 6 |a Analyse des mesures conjointes (Marketing) 
650 6 |a Consommateurs  |x Préférences. 
650 7 |a Conjoint analysis (Marketing)  |2 fast 
650 7 |a Consumers' preferences  |2 fast 
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776 0 8 |i Print version:  |a Raghavarao, Damaraju.  |t Choice-Based Conjoint Analysis : Models and Designs.  |d Hoboken : CRC Press, ©2010  |z 9781420099966 
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