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Corporate Reputation and the News Media : Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets.
This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing c...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2010.
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| Colección: | Routledge communication series.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Book Cover; Title; Copyright; Contents; Foreword; Preface; Part I: Introduction; 1 International Perspectives on Agenda-Setting Theory Applied to Business News; Part II: Corporate Reputation and the News Media in Developed Markets; 2 Corporate Reputation and the News Media in Denmark; 3 Corporate Reputation and the News Media in Finland; 4 Corporate Reputation and the News Media in France; 5 Corporate Reputation and the News Media in Germany; 6 Corporate Reputation and the News Media in Greece; 7 Corporate Reputation and the News Media in Italy.
- 8 Corporate Reputation and the News Media in Japan9 Corporate Reputation and the News Media in the Netherlands; 10 Corporate Reputation and the News Media in Norway; 11 Corporate Reputation and the News Media in Spain; 12 Corporate Reputation and the News Media in Sweden; 13 Corporate Reputation and the News Media in Switzerland; 14 Corporate Reputation and the News Media in the United States; Part III: Corporate Reputation and the News Media in Emerging and Fron.