Cargando…
Corporate Reputation and the News Media : Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets.
This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing c...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2010.
|
| Colección: | Routledge communication series.
|
| Temas: | |
| Acceso en línea: | Texto completo |