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Academic turnarounds : restoring vitality to challenged American colleges and universities /

What are the hallmarks of a lasting institutional turnaround? It is too easy to mistake a single initiativemounting a new marketing program, for example, or bringing in a million dollar donationfor a true turnaround. Successful turnarounds involve profound, often difficult, actions that affect the f...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: MacTaggart, Terrence J., 1946-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham, Md. : Rowman & Littlefield, 2010, ©2007.
Edición:1st Rowman & Littlefield pbk. ed.
Colección:American Council on Education series on higher education (2009)
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Contents; Preface; Acknowledgments; SECTION I: The Natural History ofTurnarounds; Chapter 01. The Three Stages of College and University Revitalization; Chapter 02. Critical Success Factors in Restoring Financial Health; Chapter 03. Transforming Ugly Ducklings: Marketing and Branding the New American Colleges; Chapter 04. Academic Revitalization: Fulfilling the Turnaround Promise; SECTION II: Special Topics; Chapter 05. A Practical Guide to Financial Matters; Chapter 06. Turnarounds in Public Higher Education; SECTION III: Lessons for Leaders.
  • Chapter 07. Institutions in DistressWhat Is a New President to Do?Chapter 08. Advice to Trustees, Donors, and Accreditors; Index; About the Contributors.